Experiential Reception Design
Modern reception design has evolved into pivotal, engaging, highly functional spaces that provide a hub for staff and clients to experience your brand and your workplace culture. In about 15 seconds, your clients, staff, and vendors get a vibe about who you are as a brand. From visual appeal and comfort to function and technology, an effective reception design sets the tone for your brand experience, workplace culture, and business acumen.
Compelling Reception Design
Reception design should reflect your brand aesthetic, elevate the space and embody your workplace culture. Hybrid workspace design pushes the envelope and blurs the lines between meeting and collaboration, making reception areas pivotal for brand elevation. The design should be seamless with your brand story, be approachable, encourage engagement, and support health and wellbeing. Take cues from coworking spaces and develop a compelling reception area design that takes into account the neighborhood where you work and encourages an inviting coffeehouse culture vibe that breaks the tension of corporate life.
Environmental Design
Environmental design, sometimes referred to as experiential graphic design, incorporates interior, architectural and industrial design to affect how people navigate, interact with, and feel when they are in a space. Color, sound, and texture each play a role in developing a compelling brand experience.
Delving into your business story is essential for this to be successful and unique to your company. Incorporating audiovisual (AV) installations and other technological elements can provide deeper storytelling outlets. An LED infotainment display wall offers multifaceted options and can add impact and functionality upgrades. LED walls can provide motion art when not in use to create a unique branding platform. Incorporate necessities that provide courtesy and professional polish, such as sound diminishing and visual masking.
Depending on your industry, user experience design can incorporate multimedia elements. Murals, wall graphics, wayfinding, and digital signage create an edgy modern space. LED walls can invigorate a technology-based environment. Biophilic walls can present a calm, stable user experience where wellbeing is paramount.
Spend some time working with a space planner/designer to decipher the best approach to translate your brand story into an experience.
Brand Niche
Forging a brand niche is so important to the user experience design of reception areas since these spaces perform the essential function of communicating workplace culture without words. As you research your design strategy, take these current trends into consideration:
- Ramp up your brand narrative by evoking a specific moment in design or pop culture history that contributes to your story.
- Consider versatile LED wall art that can adapt from art to information sharing during a client pitch, and transform into a casual training hub with minimal adjustments.
- Make an impact with bold hues and patterns. Don’t be afraid to make a statement with vibrant accent colors, geometric patterns, and unique art, especially as they relate to your brand messaging.
- Inject unexpected accent pieces with playful shapes and textures to complement those bold colors and prints with whimsy and pleasure by choosing unexpected accent pieces and fabrics.
- Settle into the resimercial design aesthetic to bring a casual relaxed style that will make your visitors feel at home in your space. Incorporate modern sectional couches, signature-design seating and plush rugs fit this aesthetic.
- Concierge-inspired style, borrowed from hospitality design, will impart luxury and elegance to make your guests feel pampered.
- Tech-enabled furniture can turn unused corners into casual meeting hubs or work zones by allowing visitors and flex workers to plug into wireless charging tabletops.
- Invest in real art, not massed produced prints. Seek out local artisans, creatives, and makers within your community whose work will enhance your space and lend authenticity to your brand.
Whether you are buying a reception system from us or creating your own unique design, put some thought into what the style has to say about your business. A unique, brand experience in a well-planned reception area is a great storyteller.
Like many businesses post-pandemic, you may be rethinking your workplace culture to entice your team back to work. Design forward by creating a modern, flexible sensibility with alternatives to the traditional desk and chair, such as counters with stools or standing desks suggest a modern, flexible sensibility.
A well-appointed reception area begins with vision and the right design team to bring that vision to life. Schedule a consultation with one of our furniture consultants to get started.
MEET TERESA ALVAREZ: Teresa is an office furniture specialist who can help your workspace become more in touch with your user experience. With 12 years of experience in the office interiors and office supply business, she can help you find creative solutions for your reception area design. Contact her via email at teresa@officefurniturenow.com or give her a call at 888-910-3769 x139.
