Small Business Branding

Elevating Small Business Brand Identity

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Elevating your small business brand identity can make a huge impact on your growth. Imagine walking into an office that feels like stepping into a brand storybook. Every corner, every desk, and every color reflects the brand values and culture. An office space isn’t just a backdrop anymore, it’s a powerful tool for showcasing who you are as a business. Think of your office design as an immersion experience that communicates the essence of your story and ambitions to everyone who walks through the door.

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dynamic workspaces

Dynamic Workspaces Create Synergy

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Dynamic workspaces infuse energy into an office through flexible, multi-functional spaces that encourage team collaboration. The design is focused on how each employee’s unique work style can flourish within a shared space. Successfully getting work done within multi-functional, well-designed spaces that can rapidly evolve has become the next-level hybrid office design challenge.

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Sustainable Workspace Design

Sustainable Workspace Design

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Sustainable workspace design embodies function, aesthetics & performance. Building green is not new to Austin and the surrounding areas. The impact has been a vital part of the development of sustainable building practices for both commercial and residential structures locally and nationally. Aiming to stay at the forefront of Net Zero carbon emissions by 2050. Today, the built environment accounts for 39% of the country’s energy consumption, which includes the impact of making buildings (embodied carbon) and using buildings (operating carbon).

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small business redesign

A Small Business Redesign Sparks Creative Thinking

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A small business redesign sparks creative thinking and innovation. Small businesses are the best incubators for economic growth, change, and creative thinking. Why? Because the small business ethos is typically the most open-minded and spatially challenged. Small, flexible workspaces that promote big ideas inspire many small businesses to excel in hiring, productivity, and rapid growth. They are the most visible manifestation of a brand’s core mission and integration into local and regional economies.

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workplace strategy

WATERCOOLER CHAT: Expansion Workplace Strategy

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A visionary workplace design strategy is very important when you are managing rapid growth while simultaneously exceeding industry demands. TELUS is a leading telecommunications provider in Canada. Like many organizations in its industry, TELUS has grown dramatically in recent years, both organically and through strategic acquisitions.

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2024 commercial colors

2024 Colormix Commercial Collection

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Color significantly impacts the way we work. Sherwin-Williams has debuted its new Colormix® 2024 Commercial Colors collection. Their team of experts has crafted a forecast of hand-selected key commercial colors, weaving them into each palette. Since resimercial design remains a vital part of office design moving forward, these synopses are a hybrid of commercial and residential color stories with fresh insights to revitalize your office design!

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team-centric design

WATERCOOLER CHAT: Team-Centric Design

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Team-centric design has been the primary focus for the last two years, as businesses of all sizes seek new ways of working. Overcoming downsized workspaces, adapting to hybrid work, and programming flexible scheduling has become an essential design strategy. HermanMiller worked alongside branded environment designer Gensler to reconnect their teams through human-centered design.

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Blog - Creating a branded environment

Creating A Branded Environment

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Creating a branded environment in your office is more than just chairs, desks and technology. It’s about engagement and storytelling. Building your story through environmental design woven into the workplace creates a unique user experience for your staff and your clients. Brand immersion is a strategy that fosters morale, productivity, and a deeper commitment through engagement.

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