WATERCOOLER CHAT: Brand Storytelling Through Design
Brand storytelling and the experiential nature of brands is driving visionary workspace design today. Spatial branding utilizes interior design to expand visual identity through the use of murals, wall art, and furniture design to portray the depth of the company’s ethos.
Companies like Google, LinkedIn, Amazon, Facebook, etc., that have offices across many cities, establish an identity for their brands spatially, creatively, and uniformly in their workspaces. This practice, alongside hybrid design, has become an exciting design challenge for the return to work. While there are no standard approaches, branding design can elevate your brand experience and increase community connections with local artists, artisans, and craftsmen when infused with technology.
Spatial branding gained massive traction when it was initially incorporated into the retail environments of companies like Apple. Their example has been followed by corporations worldwide wanting to reflect their core values within their workspace design. The hybrid workplace model would be static without the ideology of edgy branding in the interiors.
