Color Brand Immersion Strategy

Color brand immersion is a bold strategy to differentiate your brand identity. Color and bold graphics dominate this space, designed to empower people by reinventing financial services. This is an immersion sensory experience, with different elements made with local materials and dyed with natural pigments. Built upon preserving the local cultural heritage and crafts for the location in Mexico.

TIP:  A clear and simple vision is reflected throughout this project. This approach can translate to any regional office design. It is an opportunity to mingle semi-private areas with an open floor plan and situate workstations on the perimeter. Leaving the meeting rooms and coexistence areas in the center of the workspace.